Ahead of the British Grand Prix, F1 fans can indulge in unique merchandise at the F1 Flagship Store at Silverstone and F1 Hub in London. From Disney collaborations to British GP exclusives, these pop-ups offer something for every racing enthusiast.
As the British Grand Prix approaches, two new F1 pop-up stores are offering fans a treasure trove of unique merchandise. Whether you're soaking up the atmosphere at Silverstone or wandering through London, the F1 Flagship Store and F1 Hub have something for everyone.
**The Stores**
*F1 Hub:* Located on Oxford Street in London until July 26, the F1 Hub is a must-visit for any racing aficionado. Open from 10 AM to 9 PM Monday to Saturday, and 12 PM to 6 PM on Sunday, it’s the perfect spot to explore exclusive collections and indulge in some F1 Arcade simulations. Whether you're a die-hard fan or just curious, the store offers a vibrant racing experience right in the heart of the city.
*F1 Flagship Store:* Silverstone’s concert area hosts the F1 Flagship Store, running all weekend long. Ticket holders can browse a curated selection of race-week exclusives and British-inspired collections, with opening times tailored to each day of the Grand Prix. Whether you're after a stylish piece of team merch or something uniquely British, this is the place to be.
**The Collections**
*Disney x F1 and F1 ACADEMY:* For those who love a bit of Disney magic, both stores feature the popular Disney x F1 collection. From graphic tees and bomber jackets to new Mickey Motors hoodies, there’s plenty to choose from. Don’t miss the British GP x Disney exclusives or the eye-catching Minnie Mouse items from the F1 ACADEMY collection.
*The F1 BritishGP Capsule:* Back by popular demand after its Miami success, the BritishGP Capsule offers quintessentially British Grand Prix merchandise. Think tartan quarter-zip hoodies and racing jackets with a nod to horse racing aesthetics. With racing green as a dominant theme, this collection is perfect for anyone wanting to blend into the Silverstone scene seamlessly.
*F1 x ETAI:* Debuting at the F1 Hub and appearing at Silverstone, the collaboration with Los Angeles-based ETAI brings fashion innovation to the track. Featuring 3D-printed textures and intricate F1 decals, the collection includes everything from red and black jackets to cream buttoned jackets, all designed to make a statement.
*F1 x LEGO:* LEGO enthusiasts can delight in the brick-built action available at the F1 Hub. With sets ranging from DUPLO to Speed Champions, there’s something for builders of all ages. Whether you're constructing your favorite driver's car or helmet, these sets make perfect gifts.
Whether you're in London or at the track, these pop-up stores provide a fantastic opportunity to connect with the culture and style of Formula 1. With exclusive collections and special collaborations, there's never been a better time to update your race-day wardrobe.